Meet Amal & Amaya · Your AI Coaching Team

Your AI Coaching Team.
Governed. Trusted. Ready to Pair.

Amal coaches your product org through discovery. Amaya coaches your engineering org through greenfield builds and legacy rescues. Every decision is gated. Every artifact is human-approved. Nothing ships that your team didn't sign off on.

In enterprise trial with American Airlines (4,000+ engineers)

2
Named AI Coaches
5
Bounded Workflows
100%
Human-Approved Artifacts
300+
Constitutional Laws
Meet Your Coaches

Two Coaches. Five Workflows. Every Decision Gated.

A senior product coach and a staff-level technical coach, as AI agents your whole org can pair with. Each coach is bounded by a specific set of governed workflows, and every artifact they produce is approved by a human before it moves forward.

The Product Coach

Amal

Discovery, framed. Strategy, grounded.

Amal pairs with your product org the way a senior product coach would, except she runs the same discovery playbook on every idea, every team, every time. She helps your PMs pressure-test assumptions, map customer value, and produce decision-ready artifacts your leadership can actually approve.

Bounded Workflows

Product Discovery Workflow

Discover → Define → Design → Plan. Amal drives the full discovery arc, surfacing assumptions, value hypotheses, and success metrics as governed artifacts.

Product Avatar (Domain Intelligence)

Amal builds and maintains your Product Avatar: a living model of your customer, market, and domain that every downstream workflow draws from.

What You Get
  • Ideation grounded in customer evidence, not opinion
  • Every discovery decision traceable to a law and an artifact
  • A senior-coach playbook your whole product org can pair with
The Technical Coach

Amaya

Greenfield, governed. Legacy, rescued.

Amaya pairs with your engineering org like a staff-level technical coach, the one you always wish you had more of. She coaches greenfield builds, drives legacy rescues, and keeps your technology choices honest against the constitution. Junior and mid engineers paired with Amaya produce senior-level work.

Bounded Workflows

Greenfield Development Workflow

Spec → Slice → TDD cycle → Gate. Amaya runs the full build loop, cycle by cycle, with governance checkpoints before anything is merged.

Legacy Rescue Workflow

Inventory, stabilize, and modernize. Amaya coaches teams through characterization tests, seams, and incremental rewrites without freezing the business.

Technology Avatar

Amaya builds your Technology Avatar: a living profile of your stacks, patterns, and constraints, so every build and rescue respects your real architecture.

What You Get
  • Greenfield builds that actually ship, cycle by cycle
  • Legacy codebases rescued without stop-the-world rewrites
  • Every commit governed, every decision auditable

Gated Governance. Human Approval on Every Artifact.

Amal and Amaya don't ship anything on their own. Every phase ends at a gate, every gate produces an artifact, and every artifact waits for a human decision before the workflow moves forward. You get the pace of AI with the accountability of a governed SDLC.

What Powers Amal & Amaya

The Constitution Underneath

Amal and Amaya ride on top of a constitution of laws, skills, personas, and technology stacks, so every coaching decision is grounded in rules your team defines.

300+ Constitutional Laws

Governance rules across engineering, product, business, and security domains. Your AI agents follow them so your team doesn't have to enforce them manually.

75+ Technology Stacks

React, FastAPI, Node.js, Go, and more. Each stack comes with idiomatic conventions, patterns, and best practices baked into the constitution.

150+ Skills

From Atomic TDD to Vertical Slice Development, skills guide your AI agent step by step through every development task.

50+ Trained Personas

Specialized roles like Implementor, Reviewer, Architect, and Sentinel. Each persona knows its responsibilities and the laws it enforces.

Works With Any Coding Agent

Export your constitution to Claude Code, Cursor, Copilot, or any coding agent. One config, every tool.

Adoption Guides & Workflows

Greenfield MVPs, brownfield migration, enterprise rollout. Step-by-step guides to get your team shipping with governance from day one.

Architecture

How Constitutional Governance Works

Every AI decision flows through the MCP Constitution Server, where a judicial ensemble deliberates against 300+ laws before any code reaches your codebase.

Engineer + Any AI Coding Tool
Copilot · Claude Code · Cursor · Windsurf
Persona Composition
Tech AvatarIndustry AvatarProduct Avatar
MCP Constitution Server
LLM-powered governance engine
300+
Laws
75+
Tech Stacks
150+
Skills
50+
Personas
Judicial Verdict
PASS · BLOCK · CONDITIONAL
Audit Trail
7yr retention
Examiner Packages
SOX · DORA
Health Metrics
Health · Drift
Governed Code
Verified · Compliant

MCP Server + LLM Backbone

The governance engine runs as an MCP (Model Context Protocol) server — an open standard for tool integration. Under the hood, an LLM evaluates every AI decision against constitutional law using semantic search over 300+ embedded laws and RAG-enriched context from the constitution.

12-Role Judicial Ensemble

Each AI decision is deliberated by specialized peer roles — Reviewer (quality & security), Architect (domain fit), Sentinel (drift detection), plus 9 more. Roles propose, object, and approve through a signaling queue with consensus-based verdicts. Unresolved objections auto-escalate.

5-Gate Runtime Enforcement

Every development cycle passes through 5 judicial gates that validate evidence at each checkpoint. The LLM evaluates test output, code diffs, and commit artifacts against constitutional law. Pass or block — no AI-generated code reaches your codebase without a verdict tied to specific law citations.

Governance Output

Every verdict produces an immutable governance event: which laws were evaluated, which roles deliberated, what evidence was reviewed, and the final verdict with law citations. These events feed examiner-ready audit packages, compliance dashboards, and health-score metrics with drift detection.

From Zero to Governed in Three Steps

Pick your stack, pair with your AI agent, and start shipping. The constitution handles the rest.

01

Pick Your Stack

Choose your technology stack, compliance requirements, and product type. The constitution tailors itself to your team.

02

Pair With Your Agent

Start building. Your AI agent already knows the constitution, the laws, and the skills. Just tell it what you want to build.

03

Ship With Confidence

Every commit is governed. Every decision is traceable. Your junior engineers paired with AI are producing senior-level work.

Add an AI Coach to Every Team. For Less Than One Senior Hire.

Each person Amal or Amaya coaches becomes more effective. Value scales with your team, not your headcount.

Product Coach

Amal

$15,000/month

$180,000/yr annual commitment

  • 10 human seats included
  • Product discovery workflow (Stage A-F)
  • Product avatar creation and governance
  • Constitutional governance on every artifact
  • Full audit trail from discovery to roadmap

Senior product coach: $21-25k/mo fully loaded

40% savings vs. a second hire

Proven in the AA Hangar
Technical Coach

Amaya

$23,000/month

$280,000/yr annual commitment

  • 10 human seats included
  • Greenfield development workflow (8 phases)
  • Legacy rescue: refactor, rewrite, and decision tracks
  • Technology avatar creation and governance
  • Coverage, mutation, and security gates enforced

Senior modernization engineer: $17-25k/mo fully loaded

Parity pricing. Never churns, scales across the org.

Full Coaching Team

Amal + Amaya

Custom

Annual commitment, volume pricing available

  • Both coaches, all workflows
  • Shared seat packs across agents
  • Custom avatars for your stack and domain
  • Dedicated onboarding and support
  • Future agents (security, compliance) at preferred rates

Two senior hires: $38-50k/mo fully loaded

One team. Full coverage. No headcount growth.

Seat Packs: Scale coaching across your org

Every license includes 10 human seats. Need more? Add seat packs with volume discounts.

25 seats
$100/seat/mo
50 seats
$85/seat/mo
100 seats
$70/seat/mo

Pair With Amal. Pair With Amaya. Ship With Confidence.

Bring a governed product coach and a governed technical coach to every team in your org, with human approval on every artifact.